U.S. Visits to YouTube Increased 32 Percent Year-over-Year

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U.S. Visits to YouTube Increased 32 Percent Year-over-Year
Overall category visits down 7 percent, time spent up 7 percent
Hulu.com is the 22^nd most visited website in March 2008

NEW YORK, NY, April 14, 2008 - Hitwise, the leading online competitive intelligence service, today announced that for the month of March 2008, YouTube accounted for 73.18 percent of all U.S. visits among a custom category of 68 online video websites. MySpaceTV received the second highest percentage of visits with 9.21 percent followed by Google Video with 4.06 percent.

The Online Video category accounted for 1.09 percent of all U.S. Internet visits in March 2008, a decline of 7 percent compared to March 2007. Despite the decrease in U.S. visits, the amount of time spent on the websites increased 7 percent for the week ending April 5, 2008. Hulu.com, which came out of beta the week ending March 15, 2008, was the 22nd most visited website in the category for March 2008 receiving .22 percent of visits to the category.

Top 5 Online Video Websites ranked by Market Share of U.S. Visits
Rank	Name	Domain	Mar-08	Mar-07	Percent Change
1	YouTube	www.youtube.com	73.18%	55.28%	32%
2	MySpaceTV	www.myspacetv.com	9.21%	17.73%	-48%
3	Google Video	video.google.com	4.06%	8.42%	-52%
4	Yahoo! Video	video.search.yahoo.com	2.16%	2.63%	-18%
5	Break.com	www.break.com	1.82%	1.57%	16%
Note - the Hitwise data is based on a custom category of 68 of the leading online video websites ranked by U.S. market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites which could be reported on separately.
Source: Hitwise

"As online video becomes more mainstream with internet users, the share referred traffic from the younger audiences of social networks is declining, shifting instead toward search", said Heather Dougherty, director of research, Hitwise. Integration into search engine result pages through universal and blended search is increasing both the exposure of online videos and the importance of search as a traffic driver in the online video category.

Top Independent Video Websites

Break.com was the most visited independent online video website for March 2008 receiving 1.82 percent of all U.S. visits to the category. MetaCafe received .98 percent followed by Daily Motion with .96 percent of visits. The Online Video category accounted for .06 percent of all U.S. Internet visits in March 2008, an increase of 17 percent compared to March 2007. The amount of time spent on the websites increased 9 percent for the week ending April 5, 2008 compared to the same week in 2007.

Top 5 Independent Online Video Websites ranked by Market Share of U.S. Visits
Rank	Name	Domain	Mar-08	Mar-07	Percent Change
5	Break.com	www.break.com	1.82%	1.57%	16%
7	MetaCafe	www.metacafe.com	0.98%	1.13%	-13%
8	Daily Motion	www.dailymotion.com	0.96%	1.03%	-7%
9	Veoh	www.veoh.com	0.93%	0.38%	145%
10	Blinkx	www.blinkx.com	0.58%	0.08%	625%
Note - the Hitwise data is based on a custom category of 68 of the leading online video websites ranked by U.S. market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites which could be reported on separately. *Ranking based on category of online video websites
Source: Hitwise

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.