Using Hitwise Clickstream to Tap Into Consumer Preferences

Hitwise Clickstream data shows which sites are visited before and after visiting a specific website.  Showing both referred (linked) and non-referred traffic, this competitive intelligence tool is ideal for understanding traffic generation strategies for competitors, and likewise, to which other websites your customers visit after visiting your website. 

For example, most of the traffic to www.ebay.com.sg, for the week ending 12/01/2008, came from Google Singapore - www.google.com.sg, Yahoo Auctions Singapore - sg.auctions.yahoo.com  and Yahoo! Singapore Search - sg.search.yahoo.com.

To learn more about how to apply Hitwise Clickstream data to your online marketing plans, contact us today.