Search Marketing

”Hitwise helps me uncover the search terms that really work!”

The search industry has experienced explosive growth over recent years, as online marketers recognize the value of obtaining low-cost, qualified leads for their website through search engine optimization and marketing. 

Hitwise has developed a range of tools to help with search term research and analysis to ensure you are targeting the right search engines and search terms for a successful campaign.

For example, if an online travel agency wanted to reveal new search marketing opportunities, evaluate keywords and report on a campaign's success, here are some of the insights that could be uncovered with Hitwise.

• Which search engines perform best for driving qualified traffic to websites in the Aviation, Travel - Destinations and Accommodation industries?
• Which search engines perform best amongst my target audience?
• Which search terms have been successful in driving traffic to my competitors?
• Which search terms have my competitors successfully used to drive traffic that I do not currently use?
• Since implementing a new search campaign, has traffic to my website increased?
• How much traffic does my competitor receive from Paid vs. Organic search campaigns?
• Which other websites receive a significant amount of traffic from my most important keywords?
• Which search terms have recently become most popular?
  

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Read a review of Hitwise Search Intelligence from Search Engine Watch